Buying a yukata in Japan is easier than you might think. It offers a great way to connect with Japanese culture.
Whether you want an affordable, second-hand option or a new, high-quality piece, there are many places to choose from. These include specialty shops, department stores, and even flea markets.
The best way to buy a yukata is to visit stores in popular areas like Asakusa, Shibuya, or Nakano. Here, you can find a wide range of styles and prices to fit your needs.
Yukata are lightweight, casual summer kimonos usually worn at festivals or ryokan. They make perfect souvenirs with real use.
Knowing where to look and how to try them on will make your purchase smoother. From traditional shops specializing in kimono to large stores like Don Quijote and department store fairs, you can find options that suit your budget—from a few thousand yen to premium pieces.
How to Buy Yukata in Japan
Understanding Yukata: Basics and Differences
The yukata is a simple, lightweight garment often linked with warm weather and traditional events. Knowing what it is, how it differs from other Japanese clothing, and when to wear it helps you make better choices when buying one in Japan.
What Is a Yukata?
A yukata is a casual, summer kimono made from cotton or synthetic fabric. It is lighter and less formal than a silk kimono, which makes it easier to wear, especially in hot weather.
The yukata usually has bright or floral patterns and comes with a simple belt called an obi. Because it is more relaxed, a yukata is popular during summer festivals and fireworks shows in Japan.
It’s ideal if you want an authentic feel without the complexity of a formal kimono.
This is a traditional yukata dyed in Japan. I love the beautiful colors! Since the half-width obi I've always used feels too warm in Japan's rising summer temperatures, I bought a heko obi. It's much lighter and more comfortable✨#ootd #japaneseculture #浴衣 #英語日記 pic.twitter.com/4lvAAaT8gd
— Fuwari (@apricot_fuwari) June 18, 2025
Yukata vs Kimono
The key difference between yukata and kimono lies in material, formality, and occasions. Yukata are made from cotton, lighter and easier to clean.
Kimonos are typically silk and more ornate, requiring careful handling. Kimonos have multiple layers and are worn year-round for formal events.
Yukata have only one layer and are mostly for casual summer wear. While yukata are cheaper and simpler, kimonos symbolize greater tradition and ceremony.
Typical Occasions for Wearing Yukata
Yukata are commonly worn during summer matsuri (festivals), fireworks shows, and other casual gatherings. You might also see them at traditional inns (ryokan) or during informal cultural events.
Because they are lightweight, yukata are most suitable for warm weather. Avoid wearing yukata to formal ceremonies or cold weather events as it lacks the structure and warmth of a kimono.
Instead, think of it as your go-to garment for fun summer outings in Japan.
Essential Components of a Yukata Ensemble
Yukata are a summer classic in Japan👘
— Tokyo Gov (@Tokyo_gov) August 12, 2025
Light, breathable, and full of Edo charm, some authentic yukata are still handmade by artisans in Tokyo.
Why not wrap yourself in a Tokyo-made yukata and dive into the season's fun! 🎇 pic.twitter.com/nFo48ItqrY
When buying a yukata, it’s important to know more than just the garment itself. The complete outfit includes essential items like the obi belt, footwear, and accessories.
Each part serves a practical and aesthetic role.
Obi Belts and How to Choose Them
The obi belt is key to wearing a yukata correctly. It holds the yukata closed and adds style.
Most yukata use hanhaba obi, a casual, half-width belt that is easier to tie than the wider obi used with formal kimonos. When choosing an obi, focus on color and pattern that match or contrast nicely with the yukata.
Simple, solid obis work well with busy yukata prints. Bright or patterned obis look great with simpler yukata.
The obi needs to be long enough to wrap around the waist twice and tie in a bow or knot at the back. Many shops sell sets that include the yukata and matching obi.
Geta and Footwear Styles
Geta are traditional wooden sandals worn with yukata. They lift the feet off the ground to keep the yukata clean and allow airflow during hot summer days.
There are two main types of geta: dai geta with a flat sole and okobo with a block heel. For yukata, dai geta are more common because they are lighter and easier to walk in.
Usually, no socks are worn with geta, which keeps the feet cool. If you want to wear socks, tabi, special split-toe socks, are an option but not common with casual yukata.
Popular Yukata Accessories
Yukata accessories add function and style. Undergarments such as a thin cotton camisole or slip prevent the light fabric from being see-through.
Proper underclothing also helps the yukata drape smoothly. To carry small items, a kinchaku bag, which is a small drawstring pouch, is practical and traditional.
Fans are frequently used as both accessories and tools for cooling down during summer festivals. Hair accessories like simple combs or flowers help complete the look, especially for women.
Some people also add lightweight scarves or shawls for cool summer nights. These accessories often come in sets when buying a yukata.
Where to Buy Yukata in Japan: Best Places and Stores
七夕 & #ゆかたの日 💙
— 🩷Lisa 13🩷義手ギタリスト🎸💪義手ピックは手作り (@lhjw121315666) July 7, 2021
Today is #Yukata Day in Japan!(7/7)
北欧風花柄の浴衣だよ💠 pic.twitter.com/8B6FEBQGAQ
Finding the right yukata depends on your budget, style preference, and whether you want new or used garments. You can shop in major retail stores, specialty kimono shops, or secondhand stores.
Each offers different choices and price ranges.
Major Retailers and Supermarkets
Major retailers like Aeon and Ito-Yokado are good for affordable yukata sets. These supermarkets usually carry a selection of new yukata, including coordinated obi belts and geta sandals.
Prices here are generally lower, making them ideal for visitors looking for simple, casual yukata. Uniqlo sometimes offers modern yukata-inspired designs, but their focus is more on casual wear.
For the best prices during summer, these large stores set up specific yukata sections around July and August.
Specialty Kimono and Yukata Shops
For higher quality and more variety, visit specialty shops in places like Asakusa and Tokyo’s traditional shopping streets. Shops like Konjyaku Kimono Tatsumi or Mega Tansuya offer new and secondhand yukata, along with accessories.
These stores often provide expert advice. Some even have lessons on how to wear yukata properly.
Prices range from mid-level to luxury, but the selection is broader. You can find exclusive designs or antique pieces here.
Secondhand and Thrift Stores
Secondhand stores in Asakusa, Harajuku’s Chicago, and Nakano Broadway offer yukata at significantly lower prices. Often, used garments cost under 3,000 yen.
Check the fabric for any damage or stains. Some sellers also provide cleaning and repairs.
Flea markets around Tokyo are good spots, too, though you might need time to browse for the best deals.
Prices and Value: Cost Ranges and What to Expect
Yesterday, a pop-up store featuring yukatas opened, and the kind seller helped me to find one that fits just right. Out of the two available, this one was my favorite 💖#yukata #Kimono #summer #Japan pic.twitter.com/BkGp5cxuo6
— Fujinezumi (@Fujinezumi23) August 4, 2025
When buying a yukata in Japan, prices can vary widely depending on factors like fabric, design, and included accessories. You can choose between new yukata sets or more affordable secondhand options.
Knowing the price range helps you find what fits your budget and style.
Typical Price Ranges for New Yukata
New yukata sets generally start around 3,000 yen and can go up to 10,000 yen or more. A basic set usually includes the yukata robe, an obi belt, and sometimes geta sandals or other small accessories.
More elaborate designs and higher-quality fabrics tend to cost between 5,000 and 10,000 yen. Prices in Tokyo or tourist-heavy areas might be slightly higher.
If you want a yukata from well-known brands or crafted by skilled artisans, expect to pay around $60 or more. These sets offer better material and unique designs that last longer.
Secondhand and Bargain Options
Secondhand yukata are often sold at thrift shops, flea markets, or specialty stores and range from 1,000 to 3,000 yen. Some may show light wear but still look nice and work well for casual use.
Discount shops and souvenir stores in popular tourist areas offer cheaper yukata, sometimes priced as low as 1,000 yen. These are usually simple in design and made from lower-cost materials.
Buying used or bargain yukata is a practical way to enjoy traditional clothing without spending much. The selection may be limited in size and style compared to new sets.
How to Buy Yukata Online and From Overseas
it can’t be a Japan trip without a yukata picture 🔖💕 pic.twitter.com/iNtjQQq5wJ
— shiorichan 🔖 (@shiorichan179) August 3, 2025
Buying a yukata from outside Japan is easier now thanks to many online stores and shipping options. Making sure you order the right size and know what shipping methods to expect will make your experience smoother.
Recommended Online Stores
Several reliable sites ship yukata internationally. Shops like Yukata-Japan and Kimono Yamato offer a range of yukata sets, including complete packages with obi sashes and koshi-himo (ties).
Their websites often have detailed size guides and customer support in English. Amazon also carries many authentic yukata sets made in Japan.
These usually come with all necessary accessories, such as waist cords and obi belts. Some boutiques like Robe Japonica combine traditional textiles with modern designs.
They often provide free or flat-rate international shipping.
International Shipping and EMS
Most Japanese stores ship yukata worldwide through carriers like EMS (Express Mail Service) or DHL. EMS is popular because it’s fast and reliable.
Shipping costs depend on weight and distance but generally remain reasonable. Some stores use flat-rate fees by region, which simplifies cost estimates.
Tracking numbers come with shipments, so you can monitor your order from Japan to your doorstep. It’s common for shops to include customs documentation to avoid delays.
When ordering, confirm if package contents are labeled clearly to speed through customs.
Tips for Ordering the Right Size
Choosing the right yukata size means checking detailed measurement charts carefully. Unlike one-size-fits-all clothing, yukata sizes vary in length and width to fit different body types.
Measure your height, chest, waist, and hip circumference before ordering. Many stores provide both centimeters and inches, making conversions easy.
Yukata are usually looser than Western clothes, but you want a good fit. Look for size guides that show garment length and sleeve width compared to your measurements.
If you are unsure, pick a larger size because yukata can be adjusted with obi sashes and ties. Always check return policies in case you need to exchange your purchase.
Tips for Choosing and Wearing Yukata in Japan
Today is #Yukata Day in Japan! In old Tokyo, residents beat the heat by wearing this breezy #summertime #kimono. Even today people still don their yukata as they #stylishly stroll about the city pic.twitter.com/IrodM0bBrO
— Tokyo Gov (@Tokyo_gov) July 7, 2020
Choosing a yukata means paying attention to patterns, colors, and timing. Focus on the right design for the occasion and shop when selection is best.
How to Select Patterns and Colors
When picking a yukata, look closely at the patterns. Traditional designs often include flowers, fireworks, or nature themes.
These motifs match summer festivals like matsuri. Colors are important, too.
Light colors such as white or pastel shades keep you cool and fit summer events. Darker blues and indigo are common for evenings and have meaning, like repelling insects.
Women often choose brighter, bolder colors with floral patterns. Men tend toward simpler designs and darker colors.
The obi belt should complement the yukata’s color without overpowering it.
When and Where to Shop Seasonally
The best time to buy yukata is before or during summer, from June to August. Stores have the largest variety during this period.
In Tokyo, department stores, flea markets, and second-hand shops all offer options. Avoid late season because popular sizes and designs sell out quickly.
Shops like Don Quijote and Konjyaku Kimono Tatsumi are good places for affordable and quality yukata. Shopping at matsuri events is also possible but the price tends to be higher.
For value and selection, specialty stores in Asakusa or around Ueno are recommended.
Cultural Etiquette and Dress Tips
Wearing a yukata requires care to honor tradition. I always fold the left side over the right.
This is key because the opposite is used for funerals. The obi should be tied securely around the waist for women or hips for men.
Avoid making it too loose or too tight. Wearing proper underclothes stops the lightweight fabric from showing too much.
Geta sandals finish the look, and socks are usually not worn with them. When attending festivals or walking in crowds, I keep my yukata neat to respect others.
