Sendai Tanabata Matsuri

Sendai Tanabata Matsuri: A Colorful Celebration of Tradition and Community

Jun 05, 2024Shopify API

The Sendai Tanabata Matsuri, also known as the Sendai Star Festival, is a vibrant and enchanting cultural event held annually in Sendai, Japan. 

Celebrated on July 7th, the festival brings together locals and visitors from all around the world to revel in the beauty of ornate decorations, indulge in delicious food, and immerse themselves in the rich heritage of the region. 

With a history spanning over four centuries, the Sendai Tanabata Matsuri has become one of the most anticipated festivals in Japan, showcasing the deep-rooted traditions and the enduring spirit of the local community.

What is Sendai Tanabata Matsuri

The Sendai Tanabata Matsuri is a vibrant festival held annually in Sendai, Japan. It celebrates the meeting of celestial lovers through elaborate decorations, including colorful kazari made of bamboo and washi paper. 

The festival features parades, cultural performances, a Tanabata Market, and the opportunity to write wishes on tanzaku. It is a celebration of tradition, craftsmanship, and community spirit.

History and Origin Story of Sendai Tanabata Matsuri

The history and origin of the Sendai Tanabata Matsuri can be traced back to the Tanabata legend, which has its roots in Chinese folklore. 

The legend tells the story of two celestial lovers, Princess Orihime (represented by the star Vega) and her beloved Cowherd (represented by the star Altair), who were separated by the Milky Way and could only meet once a year on the seventh day of the seventh lunar month.

The Tanabata legend made its way to Japan during the Heian period (794-1185), and it was embraced and incorporated into Japanese culture.

Over time, different regions in Japan developed their own unique customs and traditions to celebrate Tanabata, giving rise to various Tanabata festivals throughout the country.

The Sendai Tanabata Matsuri specifically has a history spanning over four centuries. Its origins can be traced back to the Edo period (1603-1868). 

It is said that Date Masamune, the feudal lord of the Sendai domain, was inspired by the vibrant Tanabata festivals held in Kyoto and developed a fondness for the celebration. 

He introduced and promoted the festival in the Sendai region, where it took root and became an integral part of the local culture.

Initially, the festival was celebrated based on the lunar calendar, but in 1946, it was shifted to the Gregorian calendar and is now observed annually from August 6th to August 8th. 

This change was made to coincide with the modern calendar and to facilitate the participation of more people.

Throughout its history, the Sendai Tanabata Matsuri has evolved and grown in scale. It has faced various interruptions and changes, including periods of suspension during times of war and natural disasters. 

However, the festival has demonstrated resilience and has continued to thrive, symbolizing the spirit of perseverance and community strength.

The festival's decorations, featuring intricate bamboo poles adorned with colorful paper ornaments called "kazari," have become a hallmark of the Sendai Tanabata Matsuri. 

These decorations represent the elaborate craftsmanship and creativity of local artisans who painstakingly create the kazari with great attention to detail. The designs often incorporate themes such as stars, animals, historical figures, and popular culture references, showcasing the evolving nature of the festival's visual aesthetic.

The Sendai Tanabata Matsuri is deeply rooted in the spirit of community and volunteerism. Local neighborhoods, organizations, and businesses actively participate in creating the decorations, organizing events, and contributing to the overall success of the festival. 

This strong sense of community involvement and collaboration has been a defining characteristic of the Sendai Tanabata Matsuri throughout its history.

Today, the Sendai Tanabata Matsuri continues to captivate locals and visitors alike. It is not only a celebration of tradition and cultural heritage but also a testament to the enduring spirit of the Sendai community. 

The festival offers a vibrant and enchanting experience that showcases the creativity, unity, and resilience of the people of Sendai.

Celebrations and Decorations During Sendai Tanabata Matsuri

During the Sendai Tanabata Matsuri, the city of Sendai is adorned with stunning decorations and filled with vibrant celebrations. 

Here's an overview of the festivities and decorations that you can expect during the festival:

  • Decorations

The festival is known for its elaborate and colorful kazari decorations. These decorations are made of bamboo frames adorned with vibrant washi paper ornaments. 

They come in various shapes and sizes, including towering arches, enormous floats, and cascading curtains. 

The kazari depict a wide range of themes, such as stars, animals, historical figures, and popular culture references. The intricate craftsmanship and attention to detail make the decorations a highlight of the festival.

  • Kazari Nagashi

On the last day of the festival, a grand finale event called Kazari Nagashi takes place. During this event, the kazari decorations are floated down the Hirose River, creating a mesmerizing sight as they gently drift away. 

The river becomes a sparkling gallery of colorful decorations, and spectators gather along the banks to witness the spectacle.

  • Tanabata Parades

The festival features lively parades known as Tanabata Gyoretsu. These parades showcase hikiyama, which are decorative floats pulled through the streets by participants. 

The floats are adorned with intricate designs and are accompanied by traditional music, dance performances, and enthusiastic cheers from the crowd. The parades add a lively and festive atmosphere to the celebrations.

  • Tanabata Market

The festival includes a bustling Tanabata Market, where vendors set up stalls to sell a variety of goods. 

Visitors can explore the market to find traditional crafts, souvenirs, local delicacies, and festival-themed merchandise. It's a great opportunity to shop for unique items and immerse yourself in the local culture and craftsmanship.

  • Writing Wishes

A significant tradition during the festival is the act of writing wishes or prayers on tanzaku, colorful strips of paper. 

Festival-goers can write their wishes, aspirations, or messages on the tanzaku and hang them on bamboo branches or dedicated bamboo trees. 

It is believed that these wishes will be granted or heard by the celestial lovers. This activity adds a personal and spiritual touch to the festival.

  • Cultural Performances

Throughout the festival, visitors can enjoy a wide range of cultural performances and activities. Traditional music, dance performances, taiko drumming, and other cultural shows take place on various stages and venues. 

These performances showcase the rich cultural heritage of Sendai and add to the festive ambiance of the event.

The celebrations and decorations of the Sendai Tanabata Matsuri create a visually stunning and lively atmosphere. The festival offers a unique opportunity to immerse yourself in the rich traditions, creativity, and community spirit of Sendai

Community Spirit and Engagement Sendai Tanabata Matsuri

The Sendai Tanabata Matsuri exemplifies the strong sense of community and volunteerism deeply ingrained in Japanese culture. 

Months before the festival, local neighborhoods and organizations come together to create the elaborate decorations, with families, friends, and neighbors working hand in hand to bring their creative visions to life. 

The festival provides a platform for the entire community to unite and showcase their collective efforts.

Furthermore, local businesses actively participate by sponsoringvarious aspects of the festival, contributing funds, resources, and manpower to ensure its success. This collaboration between the community and businesses not only strengthens local bonds but also promotes economic vitality in the region.

The festival also encourages active participation from visitors, who are invited to join in the festivities by writing their wishes on tanzaku, exploring the market stalls, and immersing themselves in the cultural activities. 

This inclusive atmosphere fosters a sense of belonging and connection among people from different backgrounds, making the Sendai Tanabata Matsuri a truly unifying event.

Preserving Tradition and Cultural Heritage

The Sendai Tanabata Matsuri plays a significant role in preserving and promoting traditional Japanese culture. 

The festival serves as a platform for passing down ancient crafts and artistic techniques from one generation to the next. 

The creation of kazari, for instance, requires expertise in paper cutting, folding, and design, which are skills passed down through apprenticeships and familial traditions. 

By showcasing these traditional crafts, the festival helps to ensure their continuity and provides a platform for artisans to showcase their talent and craftsmanship.

Moreover, the Sendai Tanabata Matsuri provides an opportunity for visitors to learn about and appreciate the historical and cultural significance behind the festival. 

Local cultural exhibitions and educational programs offer insights into the customs, legends, and beliefs associated with Tanabata. 

This not only enriches the cultural understanding of attendees but also encourages the preservation and appreciation of intangible cultural heritage.

Tourism and Economic Impact Due To Sendai Tanabata Matsuri

The Sendai Tanabata Matsuri attracts a significant number of domestic and international tourists each year, contributing to the local economy and promoting tourism in the region. 

Visitors flock to Sendai to experience the vibrant atmosphere, witness the intricate decorations, and immerse themselves in the festive spirit. 

The festival serves as a catalyst for the local tourism industry, benefiting hotels, restaurants, transportation services, and retail establishments.

Furthermore, the festival provides a platform for local businesses and artisans to showcase their products and crafts, fostering entrepreneurship and supporting the local economy. 

The Tanabata Market acts as a hub for local vendors to sell their goods, ranging from traditional handicrafts to contemporary art pieces. 

This exposure not only boosts sales but also promotes the region's unique artistic heritage, attracting potential customers and patrons even beyond the festival period.

Sustaining Environmental Values To Learn From Sendai Tanabata Matsuri

In recent years, the Sendai Tanabata Matsuri has taken steps to prioritize sustainability and environmental consciousness. 

Efforts have been made to reduce waste and promote eco-friendly practices throughout the festival. 

Initiatives such as the use of biodegradable materials for decorations, recycling programs, and the encouragement of reusable items contribute to minimizing the festival's ecological footprint.

Furthermore, the festival organizers actively promote awareness of environmental issues through educational campaigns and workshops, inspiring festival-goers to adopt eco-friendly habits in their daily lives. 

This emphasis on sustainability aligns with the broader global movement toward responsible and conscious practices, making the Sendai Tanabata Matsuri not only a celebration of tradition but also a platform for fostering environmental stewardship.

Tips For Visitors Attending Sendai Tanabata Matsuri

Attending the Sendai Tanabata Matsuri is a wonderful way to immerse yourself in the festive atmosphere and experience the rich cultural heritage of the region. Here's a guide on how to attend the festival:

  1. Plan your visit: Check the festival dates for the current year, as they may vary slightly. Consider the duration of your stay in Sendai and decide which days you would like to attend the festival. Keep in mind that the festival typically takes place from August 6th to August 8th.
  2. Accommodation: Book your accommodations in advance, especially if you plan to visit during the peak festival days. Sendai offers a range of options, from hotels to guesthouses, so choose a place that suits your budget and preferences. It's advisable to stay near the downtown area or within convenient access to the festival venues.
  3. Transportation: Decide on your mode of transportation to reach Sendai. The city is well-connected by train, with the JR Tohoku Shinkansen offering fast and convenient access from major cities like Tokyo. If you are coming from abroad, you can fly into Sendai Airport and then take a train or bus to the city center. Local buses and taxis are available within Sendai for getting around during the festival.
  4. Festival Program: Familiarize yourself with the festival program and schedule. Visit the official Sendai Tanabata Matsuri website or check local tourist information centers for detailed information on events, parades, performances, and activities taking place during the festival. Make a note of the ones that interest you the most and plan your itinerary accordingly.
  5. Explore Decorated Areas: Wander around the city streets, particularly the Jozenji-dori Avenue, to witness the stunning Tanabata decorations. Take your time to appreciate the intricate kazari and enjoy the vibrant atmosphere. Don't hesitate to explore other areas of Sendai as well, as many shopping arcades and public spaces will also be adorned with decorations.
  6. Attend Parades and Performances: The festival features lively parades with elaborately decorated floats known as hikiyama. Check the parade routes and timings to ensure you don't miss these colorful processions. Additionally, make time to enjoy traditional Japanese music, dance performances, and cultural shows that are part of the festival's program.
  7. Tanabata Market: Visit the Tanabata Market, where local vendors offer a wide range of traditional crafts, souvenirs, and delicious street food. Indulge in local delicacies, browse through unique handmade items, and shop for souvenirs to commemorate your festival experience.
  8. Participate and Write Wishes: Join in the tradition of writing wishes on tanzaku, small strips of paper, and hang them on bamboo branches. Many locations throughout the festival area provide tanzaku for visitors to write their wishes. Take part in this symbolic activity and contribute your aspirations to the festival's collective spirit.
  9. Engage in Cultural Activities: Participate in workshops and demonstrations to learn traditional Japanese arts and crafts. From calligraphy and origami to tea ceremonies and flower arrangements, these activities offer hands-on experiences and insights into Japanese culture.
  10. Enjoy Local Cuisine: Indulge in Sendai's delectable cuisine available at food stalls and local restaurants during the festival. Try regional specialties like gyutan (grilled beef tongue), zunda (sweetened edamame paste), and sasa-kamaboko (fish cake steamed on bamboo leaves) to savor the unique flavors of the region


The Sendai Tanabata Matsuri stands as a testament to the enduring spirit of tradition, community, and cultural heritage in Japan.

With its dazzling decorations, lively parades, engaging activities, and strong community involvement, the festival provides an immersive experience for locals and visitors alike.

Through the preservation of traditional crafts, the promotion of cultural understanding, and the celebration of community bonds, the festival continues to evolve and thrive, captivating hearts and minds with its vibrant colors and enchanting atmosphere.

The Sendai Tanabata Matsuri is undoubtedly a must-see event that showcases the rich tapestry of Japanese culture and exemplifies the power of festivals in bringing people together.

More articles